Author: Michael La Kier

Physical Moved to Digital, Now Digital Returns the Favor…

The growth of eCommerce – totaling roughly $334BN in 2015 – is the driving force behind retail sales, despite being less than 10% of total sales. Up from just over $91BN since 2005, it is doing much to dislocate and upset the retail world we know. Many brands that existed just a few years are gone, and many of those still here are shrinking their physical footprint. However, this disruptive force is making waves in other areas. After comparing the promise of  eCommerce vs eAdvertising ($350BN vs $60BN), Social Media platforms are now pivoting to create ‘Social Commerce’ platforms: Pinterest has...

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