Author: Jon Kramer

Industrial Revolution 2.0 – Did You Miss the Email?

An Abbreviated Look at the Market Dynamics of the Second Industrial Revolution The last industrial revolution lasted 80 years (1760–1840), and it marked one of the major turning points in our collective past. Some economists say this is because the standard of living consistently improved for the first time in history. This period also saw dramatic shifts in the way we work. In 1800, 80% of Americans toiled on farms; today, less than 2%. Despite this shift today’s farm workers produce massively more per capita in much better conditions. Today, we are in the midst of another monumental shift: Industrial...

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On The Path To Purchase…Don’t Lose Sight of Your Supply Chain

Don’t Lose Sight of the Value of Your Supply Chain The Path to Purchase is defined as ”the route shoppers take from discovery of a product/need, to actual purchase of a product”. This is a major focus of the FMCG (fast moving consumer goods) industry. There’s an “Institute” and a “Magazine” dedicated to the Path to Purchase. Many consultants have made millions building complicated algorithms and processes to understand this complex “journey”. According to Cadent Consulting, Shopper Marketing accounts for over 13% of many marketing budgets. Budgets that are up over 200% since 2012 – a $17 Billion increase....

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Winning The Battle For Shopper Loyalty

Are we Missing the BIG Picture? In a zeal to chase the siren song of new technology manufacturers and retailers may be missing the bigger picture. The key question is not ‘what is the best technology to use’? The big picture to focus on is “how do we assure shopper loyalty to our stores”? This “mission” is very different if you are selling toothpaste vs. tuxedoes. For FMCG (fast moving consumer goods) retailers, it may be as simple as making the store more intuitive to navigate for busy shoppers with not much time on their hands. I find I’m more comfortable in stores...

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Retail Disruption: Your Customers Are Changing, Are You?

Anybody who hasn’t noticed that the U.S. retail industry is in the midst of the biggest disruption in its history has either pulled a “Rip Van Winkle,” asleep for the past 10 years, or has their head deeply ensconced in the sand. The news from just the last 30 days has merely served to further seal the deal. With Target’s sales down 5.8% in 2016, and the company planning to invest $7B in stores, lower prices and forfeit $1BN in operating profit, their stock took a major hit. At the same time, Kroger’s 52-quarter streak of positive sales ended...

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