10 Steps to Make a Lasting Impact for Brands

How Brands MOVE PEOPLE TO ACT A while back someone asked me what it takes to get to great brand work – the kind of work that moves people to react. After a think, I came back with a list of 10 things needed to get to the kind of work that has a lasting impact. 1) Trust – Trust yourself (gut) and trust each other. Second guessing tends to water down ideas/relationships and eventually it will destroy them. 2) Debate – challenge others and fight for what you believe – and never take it personally when others do...

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