Mobile Shopping: It’s Personal and Complex

What do shopping, brand loyalty and smartphones have in common? They are all personal experiences. People crave personal connection. When they move through the shopper journey, they desire personalized conversations and unique experiences with retailers and brands – especially on their mobile devices.  For smart omnichannel marketers every decision must begin and end with the shopper. Marketers must seek to understand shoppers’ needs, attitudes, interests and behaviors. This is the key to creating a solid marketing strategy and building sales and loyalty. The biggest shift in the past 5-10 years…Shoppers are in control.  Shoppers rely more on ‘Word of...

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