Stop! Do You Really Need That Retail Display?

Today, billions of dollars are spent by CPG brands around the world creating and deploying the best in-store point-of-sale materials. The cost of an off-shelf (secondary) display unit (a display stand or a free-standing unit) can range from $30 to upwards of $300. With retailers and brand owners scrambling for that incremental shopper dollar, these investments are expected to grow even further. So, why do we need display units? Why can’t we simply stack product on the floor, or if you are so inclined, on a pallet? After all, hundreds of retailers around the world do exactly that, from...

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