Identity, Attribution, Intent – Addressing Retail’s Big Need

The Rise of Facial Recognition Technology As the iPhone X is about to teach the world, Facial Recognition Technology (FRT) will be the most important area of tech growth and innovation in the next five years. In my work with Softbank’s humanoid companion robots, facial recognition tech is at the core of what we do, seeing a face and responding accordingly. This is because a companion robot which cannot recognize a human just isn’t viable for the market. We use it primarily to engage with a person and deliver a key message, likely a brand or service message our...

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