Our audience is interested in learning how to better build brand equity, engage the shopper and lead him or her to buy.

Our authors are experienced practitioners in Insights, eCommerce, Trends & Innovation, Merchandising, Social Commerce and all things Shopper Marketing.

Insights

Unique understanding of why people buy (and sell), their cross-channel behavior, and how to best leverage that learning.

TRENDS

Observations about our fast approaching future that can serve as a spark for new ideas, new implementations and new innovations.

Activation

Best practices and great implementations from both digital and physical channels (retailers, manufacturers and marketing services).