Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
While technology will play a critical role in the future of Connected Retail, Phil Rubin from rDialogue suggests that technology for the sake of technology is not the objective. The real need is to focus on customers.Read More
Despite the reported demise of print media, one holiday constant is the retail catalog. From the 2015 holiday season, here are three key retail learnings.Read More