Tag: Brand Marketing
Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
Think Influencer Marketing can’t drive sales? A company that grew sales almost 21,000%...Read More
“Choice” is a loaded word. For marketers, choosing is the ultimate litmus test....Read More
Your selling moment…you have 5 seconds (at most) to turn a shopper to a buyer. So you don’t blow it, we’ll help you avoid five common marketing mistakes.Read More
Embedding ‘purpose’ in everything brands do is critical to the long term sustainability of business. And, this is not just a trend, but a macro-force that will shape the relationship between businesses, shoppers and consumers for decades to come.Read More
It is not enough to just build a strong brand with consumers. You must engage with shoppers in ways that polish the trademark and lead them to make a purchase. In today’s world of “Always Shopping” how can you best build brands?Read More