Tag: Shopper Marketing
Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
“Choice” is a loaded word. For marketers, choosing is the ultimate litmus test....Read More
Don’t Lose Sight of the Value of Your Supply Chain The Path to Purchase is defined as ”the...Read More
Anybody who hasn’t noticed that the U.S. retail industry is in the midst of the biggest...Read More