Back to School MARKETING is critical for retail with almost $70MM up for grabs.

Unlike the Holiday Season, Back to School is longer and has more varied timing across the US making it much more complicated for retailers and their vendor partners.

While the data is well known (if not, check out this great recap from NRF) it’s always fascinating to see how Back to School comes to life for shoppers. Well, at least it gives me something to do when I follow along on the many trips to outfit my 16 and 13-year olds.

So, without further ado, here are five Back to School Shopper Marketing Trends from my past few weeks’ retail shopping trips…

1) In-store Must Engage More

(seems that that school buses are popular this year)

e-Commerce & Digital Invest to Stake Claim to Back to School

Cause Marketing can Drive Commerce

Broadening Beyond School Supplies

Content Marketing Grows in Importance

Do you agree with these trends? What else have you seen ‘in market’ this Back to School season of interest?