The Spookiest Time of the Year? Halloween means it’s time to get shopping. It’s time...Read More
Author: Shopper Matters
Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
More is the new Retail Reality. There is more of everything: More Stores. More Formats. More...Read More