Shop to eat or eat what you shop?

Here’s the runway for grocery e-commerce expansion… A more European-like view of food preferences and shopping is sweeping the retail landscape as consumers shop for meals rather than pantry stock-ups: more trips, more often with smaller baskets aimed at mealtime solutions. The implications of this behavior shift on retail business models and e-commerce strategy is no less than transformational. Online grocery’s convenience bona fides are already well positioned to capture increased share of stock-up shopping trips, focused primarily on shelf stable packaged foods and beverages. What’s for Dinner? However, new insight on consumer food shopping behavior raises a challenge...

Read More