Tag: Mobile Marketing
Digital Out of Home Company Firefly Announces Measurement Partnership with Reveal Mobile
by Shopper Matters | May 19, 2022 | In the News | 0
Firefly and Reveal Mobile will work together to define and continuously improve how Digital OOH is measured.
Read MoreMobile Engagement is a Now a Retail Necessity
by Peter V.S. Bond | Jun 19, 2018 | Insights & Opinions | 0 |
Mobile Engagement IS NOT OPTIONAL The era of retailers not engaging their customers through mobile...
Read MoreMeal Kits and the Rise of the Lazy Shopper
by Michael La Kier | Mar 19, 2018 | Insights & Opinions, Retail | 0
Meal Kits Mania?!? If you’ve been to a grocery store in the past few months, or paid...
Read MoreBrands Doing Good Are Doing Great
by Michael La Kier | Nov 21, 2017 | Insights & Opinions | 0
The Macrotrend of Purpose Driven Brands “Think Beyond Profit: People Now Buy on...
Read MoreDigital Technologies: What’s Working for Shoppers
by Michael La Kier | Mar 28, 2017 | Digital Shopper Marketing | 0 |
How much have digital technologies changed shopping? The ‘steps’ within the Shopper...
Read MoreClosing the Loop on 360 Degree Personalization
by Peter V.S. Bond | Feb 7, 2017 | Digital Shopper Marketing | 0 |
Traditional retailers and manufacturers are anxious to realize the promise that behavior-based...
Read MoreMobile Shopping: It’s Personal and Complex
by Pam Negoro | Jan 20, 2017 | Digital Shopper Marketing, Insights & Opinions | 0 |
What do shopping, brand loyalty and smartphones have in common? They are all personal experiences....
Read MoreCustomer Loyalty and Connected Retail
by Michael La Kier | Dec 5, 2016 | Retail | 0 |
While technology will play a critical role in the future of Connected Retail, Phil Rubin from rDialogue suggests that technology for the sake of technology is not the objective. The real need is to focus on customers.
Read MoreWhat Do Mobile Payments and Fantasy Football Have in Common?
by Michael La Kier | Sep 4, 2014 | Digital Shopper Marketing | 0
Real change in the mobile payments market will only be achieved if simple lessons learned from, yes, fantasy football are applied.
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