San Francisco, CA – Firefly, an industry leader in digital out-of-home (DOOH) and mobility advertising, is pleased to announce a partnership with Reveal Mobile, the geofencing marketing and location intelligence provider for the out-of-home market. This partnership allows Firefly to work with Reveal on advancing the measurement of impressions in mobility advertising and offer Reveal’s measurement products and capabilities to our clients.
The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform named Mira Console. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns.”
The launch of the product comes as many marketers look to OOH to reach customers on the move, capitalizing on location data to assess the performance of real-world campaigns and leveraging programmatic to dynamically purchase ads relevant to mobile consumers.
“In 2022, measurement and data are at the heart of all successful advertising campaigns. This partnership allows us to provide best-in-class metrics to our clients that ensure a more accurate snapshot of campaign delivery and performance”, said Firefly CEO and co-founder Kaan Gunay.
“Firefly has expanded the OOH landscape over the last several years and helped drive innovation in our industry. The methodology we built at Mira and brought to Reveal Mobile last fall advances those capabilities in ways we know advertisers are demanding,” said Jon Frangakis, chief commercial officer at Reveal Mobile and co-founder of Mira. “We’re pleased that Firefly has chosen to extend their measurement expertise with Reveal Mobile.”
Firefly and Reveal Mobile will continue to work together to define and continuously improve how mobile transit OOH is measured.
