Tag: Insights
The Perceptions, Promise, and Power of Plant-Based
Posted by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
Why New Technologies Can Improve Your Marketing
Posted by Michael La Kier | Jan 24, 2022 | Insights & Opinions | 0
Do You Think Retail is Rational?
Posted by Shopper Matters | Jan 13, 2022 | Insights & Opinions, Retail | 0 |
What Shopper Marketing Needs to Do Now
Posted by Michael La Kier | Aug 12, 2021 | Insights & Opinions | 0
6 Months of Consumer Behavior Change in 6 Charts
Posted by Michael La Kier | Sep 4, 2020 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
New Research Provides a Glimpse into How Shoppers’ Loyalty Mindset is Evolving
by Michael La Kier | Jul 5, 2023 | In the News | 0
How do new brands win against established ones? They wisely apply The 5 “P’s” of Winning Insurgent Brands.
Read MoreThe Perceptions, Promise, and Power of Plant-Based
by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
Despite the growing interest, there is great confusion about plant-based foods, recent research from FMI reveals key findings on the category.
Read MoreWhy New Technologies Can Improve Your Marketing
by Michael La Kier | Jan 24, 2022 | Insights & Opinions | 0
Marketing today is very different than it was just a few years ago, and it’s only going to continue to evolve. By experimenting with new technologies, marketers can stay ahead of the curve and keep up with the latest trends.
Read MoreDo You Think Retail is Rational?
by Shopper Matters | Jan 13, 2022 | Insights & Opinions, Retail | 0 |
The retail industry is rapidly changing. While it is clear that retail makes some strange decisions, more often than not, retail does make smart bets and retail is rational.
Read MoreWhat Shopper Marketing Needs to Do Now
by Michael La Kier | Aug 12, 2021 | Insights & Opinions | 0
CURIOUS AS TO WHAT SHOPPER MARKETING NEEDS TO DO NOW? The COVID-19 pandemic caused more than a...
Read More6 Months of Consumer Behavior Change in 6 Charts
by Michael La Kier | Sep 4, 2020 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
CHANGES OF PANDEMIC PROPORTIONS We are creatures of habit. It takes a lot for us to change our...
Read MoreHalloween With Shopper Snapshots
by Shopper Matters | Oct 15, 2018 | Insights & Opinions | 0
The Spookiest Time of the Year? Halloween means it’s time to get shopping. It’s time...
Read MoreBack to School With Shopper Snapshots
by Shopper Matters | Aug 15, 2018 | Insights & Opinions | 0
The Most Wonderful Time of the Year? Back to School means it’s time to get shopping....
Read MoreAmazon Prime Day and The Power of Storytelling
by Michael La Kier | Jul 16, 2018 | Insights & Opinions | 0 |
The sale TO END all sales? It all started way back in…2015. Amazon celebrated its 20th...
Read MoreCustomer Collaboration: Tomorrow’s Winning Strategy
by Jon Kramer | Jun 11, 2018 | Retail | 0
What Worked Yesterday, Won’t Necessarily Work Tomorrow Positioning, strategy, reach,...
Read MoreMeal Kits and the Rise of the Lazy Shopper
by Michael La Kier | Mar 19, 2018 | Insights & Opinions, Retail | 0
Meal Kits Mania?!? If you’ve been to a grocery store in the past few months, or paid...
Read MoreIs It Time For A Shopper Marketing Reboot?
by Jon Kramer | Mar 6, 2018 | Insights & Opinions | 0
The Tie That Binds Is it time for a Shopper Marketing reboot? With the benefit of 20/20 hindsight,...
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