Tag: CPG
How Data Led Marketing Creates More Value for CPG ...
Posted by Alvin Glay | Mar 4, 2022 | Insights & Opinions | 0
SKU Announces New All-Female Led CPG Brand Accelerator Cohort
by Shopper Matters | Aug 10, 2022 | In the News | 0
SKU – the nation’s first CPG accelerator – SKU announced five companies for their third cohort of SKU Dallas; all of the brands in the cohort are female founded for the first time ever.
Read MoreThe Five P’s of Winning Insurgent Brands
by Mary Wirtz Cooper | Apr 25, 2022 | Digital Shopper Marketing, Retail | 0
How do new brands win against established ones? They wisely apply The 5 “P’s” of Winning Insurgent Brands.
Read MoreHow Data Led Marketing Creates More Value for CPG Brands
by Alvin Glay | Mar 4, 2022 | Insights & Opinions | 0
CPG brands using first-party data as a foundation to create the most valuable relationships between brands and buyers (CRM programs) are seeing significant growth.
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