Authors

Our audience is interested in learning how to better build brand equity, engage the shopper and lead him or her to buy.

Our authors are experienced practitioners in Insights, eCommerce, Trends & Innovation, Merchandising, Social Commerce and all things Shopper Marketing.

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Insights

Unique understanding of why people buy (and sell), their cross-channel behavior, and how to best leverage that learning.

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TRENDS

Observations about our fast approaching future that can serve as a spark for new ideas, new implementations and new innovations.

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Activation

Best practices and great implementations from both digital and physical channels (retailers, manufacturers and marketing services).

Bob Wheatley

Bob’s life’s work is devoted to helping grow food, beverage and lifestyle brands and better connecting them to consumers. Former President and Managing Director at Ogilvy & Mather, Bob is a brand and communications strategist. He is an author and speaker on brand building, consumer insight, retail transformation, and content marketing. “Helping consumers unleash their passions for healthy living serves not only as an important anchor for brand relationships, it provides a path for contributing measurably to their happiness, wellness and satisfaction – and what’s good for them, is good for business.”

1 Post

Brad Taylor

Brad Taylor is a foodservice and CPG marketing veteran with over 34 years of progressive experience in leadership roles at The Coca-Cola Company, Pizza Hut, Inc., and in the advertising agency industry. Brad has consistently led teams to achieve strong B2C results through a keen understanding of how to effectively position and activate brands directly with consumers and through deep collaboration with B2B partners including customers, franchisees, strategic alliances, and marketing services partners. Brad has direct experience solving marketing challenges with leading brands including Circle K, Coca-Cola, Disney, Domino’s Pizza, HMSHost, Pizza Hut, Sodexo, and others. Additionally, Brad is a skilled orator and facilitator and currently serves as a part-time marketing faculty member at the Goizueta Business School at Emory University and at the Coles College of Business at Kennesaw State University.

1 Post

Dan Taylor

Dan Taylor is an SEO Account Manager at SALT.agency, a technical SEO agency based in Leeds, England. Having worked on many brands from a range of industries and countries, Dan has experience optimising websites for Google, Bing, Baidu, Yandex and other international search engines.

1 Post

David Dolak

As a fine artist and graphic designer, David welcomes any opportunity to think and create, whether it’s in his studio or with the talented team at Phoenix Creative. As Partner and Chief Creative Officer, he finds nothing more rewarding than helping create singular creative solutions that accomplish his clients’ goals. David has put his talent for advertising and passion for design to work for national accounts including Anheuser-Busch In-Bev, Chick-fil-A, SeaWorld, and Busch Gardens. If you keep an eye out, you might catch David’s work, not just on billboards and print ads, but in local fine-art galleries as well.

1 Post

Fergus Thomas

Fergus is a founder and partner at Irban Group. Combining brand marketing principles, creativity and analytical thinking with emerging technology, he helps brands grow their resonance and social presence. Using a startup mentality, the Irban Group finds better ways for you to connect socially and digitally with your customers.

1 Post

Jon Kramer

A Marketing Services veteran with 35+ years of experience, Jon is Managing Director of JMK Solutions, a consultancy redefining the role of strategic advisor. Through first-hand knowledge of the rapidly evolving consumer and retail environments, the Solutions Group identifies growth strategies, and provides access to innovative programming and partnerships. JMK Solutions offers a vast network of experienced resources provides superior capabilities available nowhere else, including Retail & Shopper Marketing Insights & Programming, Organizational Capability and Restructuring, Innovation access through Silicon Valley Incubators, RFP Optimization through our "RFP Future Solutions" tool and Marketing Services. Jon can be reached at jk_kramer1@yahoo.com, or https://www.linkedin.com/in/jonkramer/

8 Posts

Lee Davis

Lee Davis is a flexible collaborator with extensive connections and is a partner at The Nouns Department. He learned his craft from some of the world’s best agencies (Wieden + Kennedy, The Martin Agency, JWT, Publicis) while leading some of the world’s most recognized and prominent brands (Nike, Coca-Cola, Heineken, Delta Air Lines, Timberland). Lee gained a real appreciation for the challenges we all face as we try to stand out in crowded world while leading Integrated Communications at Johnson & Johnson.

1 Post

Michael Buczkowski

Michael A. Buczkowski is the Chief Marketing Officer of California continuing education institution UCLA Extension. He is charged with heading marketing strategies to build the Westwood, California-based institution's brand. Buczkowski, a former Chicago-based marketing veteran, was owner and CEO of digital advertising agency Digit Integration. Prior to that he was owner and CEO of the Ignition Network, which he founded in 2006. He was previously CEO and president of Leo Burnett property asterisk, and was an executive VP of global advertising agency network DraftFCB. He also held marketing roles at The Coca-Cola Company and AT&T AdWorks.

1 Post

Michael La Kier

Michael La Kier has a proven track record in building stronger brands by unearthing insights to break new ground, enter new markets and create richer, more profitable relationships. With decades of experience marketing some of the world’s best brands - Coca-Cola, Save the Children, Powerade, USA Today and more - Michael is a widely recognized strategic thought leader and cutting-edge marketer.

31 Posts

Pam Negoro

Pam Negoro is a fun, creative soul adept at taking advantage of the rapidly changing marketing landscape. With extensive CPG and retail experience, Pam is the founder of Touch© Mobilizing Shoppers© - a multi-cultural & mobile shopper marketing agency and HighBeam Marketing, an award-winning branding and advertising boutique. She specializes in engagement throughout the consumer decision and buying experience, focusing on Millennials and Multicultural audiences.

1 Post

Peter V.S. Bond

Peter V.S. Bond is a loyalty evangelist & shopper-focused sales & marketing leader with deep knowledge of customer-centric engagement. He has extensive experience in building and scaling behavior-driven omnichannel CRM personalization platforms with companies like CVS Health, dunnhumby & Kroger.

4 Posts

Rich Butwinick

Rich Butwinick is the owner at MarketingLab, a Minneapolis based agency that engages shoppers to make them care, act and share. Rich is also President at SellCheck, a marketing service that blends shopper expertise and science to help brands improve the clarity and effectiveness of their marketing communication. SellCheck is like spell check for shopper communications!

1 Post

Sandeep Sreedharan

Sandeep Sreedharan combines extensive international CPG experience with a passion for all things Shopper Marketing. He has worked with companies like Kraft, Unilever & Mondelez, selling and marketing everything from salt to sauces, milk to mayo and cheese to chocolates. Sandeep specializes in bringing brands to life in-store through practical shopper marketing.

1 Post

Shandra Soderberg

Shandra Soderberg is a Partner, and Vice President at Curb Crowser, a Minneapolis-based agency known as brave enforcers of fresh ideas and beloved results. Shandra and her team co-create with clients to uncover disruptive insights that transform marketing strategies into powerful creative.

1 Post

Steve Carlin

Steve Carlin oversees all commercial activity for the Americas for SoftBank Robotics. Prior to that he worked at Facebook as the Global Head of Strategy – Gaming, at Ubisoft as the Senior Director of Marketing and Insights, and held multiple roles in sales, marketing and strategy for Energizer and Procter & Gamble. Steve is a graduate of Miami University in Oxford, Ohio, and holds an MBA in Marketing and International Business from Goizueta Business School at Emory University.

1 Post

ABOUT US

We are a collective of experts from the retail, CPG, eCommerce and innovation communities.

Authors

Insights

TRENDS

Activation

Bob Wheatley

Brad Taylor

Dan Taylor

David Dolak

Fergus Thomas

Jon Kramer

Lee Davis

Michael Buczkowski

Michael La Kier

Pam Negoro

Peter V.S. Bond

Rich Butwinick

Sandeep Sreedharan

Shandra Soderberg

Steve Carlin

ABOUT US

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