Category: Digital Shopper Marketing
6 Months of Consumer Behavior Change in 6 Charts
Posted by Michael La Kier | Sep 4, 2020 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
Mapping Your Customer Journey: A MarTech Adventure
Posted by Michael Buczkowski | Oct 2, 2017 | Digital Shopper Marketing | 0 |
Retail Matters…Your Afterthought is One of Y...
Posted by Shandra Soderberg | Jul 25, 2017 | Digital Shopper Marketing, Retail | 0
The Five P’s of Winning Insurgent Brands
by Mary Wirtz Cooper | Apr 25, 2022 | Digital Shopper Marketing, Retail | 0
How do new brands win against established ones? They wisely apply The 5 “P’s” of Winning Insurgent Brands.
Read MoreYour Easy to Use Dictionary of e-commerce terms A to Z
by Michael La Kier | Oct 12, 2021 | Digital Shopper Marketing, Retail | 0 |
E-COMMERCE IS HARD, BUT IT DOESN’T NEED TO BE E-commerce is complicated. Sometimes you just...
Read More6 Months of Consumer Behavior Change in 6 Charts
by Michael La Kier | Sep 4, 2020 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
CHANGES OF PANDEMIC PROPORTIONS We are creatures of habit. It takes a lot for us to change our...
Read MoreIdentity, Attribution, Intent – Addressing Retail’s Big Need
by Steve Carlin | Nov 9, 2017 | Digital Shopper Marketing, Retail | 0
The Rise of Facial Recognition Technology As the iPhone X is about to teach the world, Facial...
Read MoreMapping Your Customer Journey: A MarTech Adventure
by Michael Buczkowski | Oct 2, 2017 | Digital Shopper Marketing | 0 |
Understanding your Customer JOURNEY How do your customers find you? And once they find you,...
Read MoreRetail Matters…Your Afterthought is One of Your Most Powerful Assets
by Shandra Soderberg | Jul 25, 2017 | Digital Shopper Marketing, Retail | 0
RETAIL SIMPLY CAN’T ESCAPE IT At this point, there’s no hiding it. Shopping. Is. Changing....
Read MoreThree Ways to Improve eCommerce at Retail
by Michael La Kier | Jun 5, 2017 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
What’s wrong with eCommerce at retail? If you look at the photo above you might just...
Read MoreThe Best Secret to Doing Influencer Marketing Right
by Fergus Thomas | Apr 27, 2017 | Digital Shopper Marketing, Insights & Opinions | 0 |
In case you missed it, 2017 has been labeled the year of Influencer Marketing. You’d be hard...
Read MoreDigital Technologies: What’s Working for Shoppers
by Michael La Kier | Mar 28, 2017 | Digital Shopper Marketing | 0 |
How much have digital technologies changed shopping? The ‘steps’ within the Shopper...
Read MoreClosing the Loop on 360 Degree Personalization
by Peter V.S. Bond | Feb 7, 2017 | Digital Shopper Marketing | 0 |
Traditional retailers and manufacturers are anxious to realize the promise that behavior-based...
Read MoreMobile Shopping: It’s Personal and Complex
by Pam Negoro | Jan 20, 2017 | Digital Shopper Marketing, Insights & Opinions | 0 |
What do shopping, brand loyalty and smartphones have in common? They are all personal experiences....
Read MoreWhat Do Mobile Payments and Fantasy Football Have in Common?
by Michael La Kier | Sep 4, 2014 | Digital Shopper Marketing | 0
Real change in the mobile payments market will only be achieved if simple lessons learned from, yes, fantasy football are applied.
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