Tag: Shopper Marketing

Getting Shopper Marketing Messaging Right

Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.

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Shopper Matters© focuses on insights, best practices and stories from the Omnichannel World.

We are a collective of experts from the retail, CPG, eCommerce and innovation communities.

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