Tag: Shopper Marketing
What Worked Yesterday, Won’t Necessarily Work Tomorrow Positioning, strategy, reach,...Read More
Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
“Choice” is a loaded word. For marketers, choosing is the ultimate litmus test....Read More
Don’t Lose Sight of the Value of Your Supply Chain The Path to Purchase is defined as ”the...Read More