Category: Insights & Opinions
The Perceptions, Promise, and Power of Plant-Based
Posted by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
How Data Led Marketing Creates More Value for CPG ...
Posted by Alvin Glay | Mar 4, 2022 | Insights & Opinions | 0
Why New Technologies Can Improve Your Marketing
Posted by Michael La Kier | Jan 24, 2022 | Insights & Opinions | 0
Do You Think Retail is Rational?
Posted by Shopper Matters | Jan 13, 2022 | Insights & Opinions, Retail | 0 |
2022 Marketing Trends: Predictions from Industry I...
Posted by Michael La Kier | Dec 27, 2021 | Insights & Opinions | 0
Year-End Wins, Thanks To These Holiday Shopping Trends
by Shopper Matters | Dec 7, 2023 | Insights & Opinions | 0
How do new brands win against established ones? They wisely apply The 5 “P’s” of Winning Insurgent Brands.
Read MoreThe Perceptions, Promise, and Power of Plant-Based
by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
Despite the growing interest, there is great confusion about plant-based foods, recent research from FMI reveals key findings on the category.
Read MoreHow Data Led Marketing Creates More Value for CPG Brands
by Alvin Glay | Mar 4, 2022 | Insights & Opinions | 0
CPG brands using first-party data as a foundation to create the most valuable relationships between brands and buyers (CRM programs) are seeing significant growth.
Read MoreWhy New Technologies Can Improve Your Marketing
by Michael La Kier | Jan 24, 2022 | Insights & Opinions | 0
Marketing today is very different than it was just a few years ago, and it’s only going to continue to evolve. By experimenting with new technologies, marketers can stay ahead of the curve and keep up with the latest trends.
Read MoreDo You Think Retail is Rational?
by Shopper Matters | Jan 13, 2022 | Insights & Opinions, Retail | 0 |
The retail industry is rapidly changing. While it is clear that retail makes some strange decisions, more often than not, retail does make smart bets and retail is rational.
Read More2022 Marketing Trends: Predictions from Industry Insiders
by Michael La Kier | Dec 27, 2021 | Insights & Opinions | 0
To best compile marketing wisdom going into the new year, we turned to some of the best for their recommendations on marketing trends we should focus on in the future.
Read MoreWhat Shopper Marketing Needs to Do Now
by Michael La Kier | Aug 12, 2021 | Insights & Opinions | 0
CURIOUS AS TO WHAT SHOPPER MARKETING NEEDS TO DO NOW? The COVID-19 pandemic caused more than a...
Read MoreWhat You Need to Know: Finding a Marketing Job During A Pandemic
by Michael La Kier | Oct 13, 2020 | Insights & Opinions | 0
Finding a job in marketing is tough, especially during a pandemic. To help, we spoke to leaders in the hiring world for suggestions and tips.
Read More6 Months of Consumer Behavior Change in 6 Charts
by Michael La Kier | Sep 4, 2020 | Digital Shopper Marketing, Insights & Opinions, Retail | 0 |
CHANGES OF PANDEMIC PROPORTIONS We are creatures of habit. It takes a lot for us to change our...
Read MoreThe 10 Commandments to Run a Winning RFP
by Jon Kramer | Oct 25, 2018 | Insights & Opinions | 0 |
Why Do you need to “run a WINNING RFP” I’ve spent 30 years in the “agency business”...
Read MoreHalloween With Shopper Snapshots
by Shopper Matters | Oct 15, 2018 | Insights & Opinions | 0
The Spookiest Time of the Year? Halloween means it’s time to get shopping. It’s time...
Read MoreBack to School With Shopper Snapshots
by Shopper Matters | Aug 15, 2018 | Insights & Opinions | 0
The Most Wonderful Time of the Year? Back to School means it’s time to get shopping....
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