Tag: Brand Marketing
SKU Announces New All-Female Led CPG Brand Accelerator Cohort
SKU – the nation’s first CPG accelerator – SKU announced five companies for their third cohort of SKU Dallas; all of the brands in the cohort are female founded for the first time ever.
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Why Must A Brand Promise Be Consistently Delivered
What is a Brand Promise? When it comes to branding, nothing sums it up better than a quote by Jeff...
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Is It Time For A Shopper Marketing Reboot?
The Tie That Binds Is it time for a Shopper Marketing reboot? With the benefit of 20/20 hindsight,...
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Disconnect Between Brand and Shopper Marketing
Above the Line or Below the Line? Before we start talking about the disconnect between brand and...
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10 Steps to Make a Lasting Impact for Brands
How Brands MOVE PEOPLE TO ACT A while back someone asked me what it takes to get to great brand...
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Getting Shopper Marketing Messaging Right
Getting Shopper Marketing Messaging right is a critical part of a marketer’s job. Why? Simple, this is an opportunity to talk to the shopper at the most critical moment – when they are face to face with brands in a retail environment. In store, the shelf (or a display) is the last place you can convince a shopper to pick up your brand and buy it. And, this makes it critical – especially given how quickly people shop today. Here are Best Practices for
Getting Shopper Marketing Messaging Right.
The Power of Influencer Marketing to Conquer Commerce
Think Influencer Marketing can’t drive sales? A company that grew sales almost 21,000%...
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Are You Confusing People And Convincing Them Not To Buy?
“Choice” is a loaded word. For marketers, choosing is the ultimate litmus test....
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How to Avoid the Top Five Mistakes Marketers Make When Selling to Shoppers
Your selling moment…you have 5 seconds (at most) to turn a shopper to a buyer. So you don’t blow it, we’ll help you avoid five common marketing mistakes.
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Think Beyond Profit: People Now Buy On Purpose
Embedding ‘purpose’ in everything brands do is critical to the long term sustainability of business. And, this is not just a trend, but a macro-force that will shape the relationship between businesses, shoppers and consumers for decades to come.
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Brand Marketing in the Age of “Always Shopping”
It is not enough to just build a strong brand with consumers. You must engage with shoppers in ways that polish the trademark and lead them to make a purchase. In today’s world of “Always Shopping” how can you best build brands?
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