Chicago, IL – May 2, 2022 – Today, NielsenIQ, the world’s leading retail measurement and consumer analytics firm, announced it has become Rite Aid’s primary data and analytics provider. With this enhanced relationship, NielsenIQ becomes the exclusive supplier collaboration partner for Rite Aid, overseeing collaboration rights for customer analytics, supply chain, and category management to drive business growth.
With this new exclusive provider agreement, Rite Aid will gain access to NielsenIQ’s Connect platform, unlocking access to the industry’s most trusted and comprehensive consumer packaged goods (CPG) data. With advanced cloud-based data management, analytics, and visualization capabilities this platform combines granular datasets with extensive, and analytic solutions for faster, more definitive insights.
“We value our long-standing relationship with Rite Aid and are delighted to be entrusted with their end-to-end category management and supplier collaboration program,” says Jamie Clarke, Head of North America Retail, NielsenIQ. “Becoming a more integrated partner will allow us to provide a stronger overall view of the drug channel and assist Rite-Aid in delivering the products and services their customers demand.”
After nearly two years of pandemic-related disruption, CPG sales achieved record growth in tandem with stubborn supply chain issues. To confront the challenges that have emerged in today’s new retail landscape, NielsenIQ will provide Rite Aid comprehensive category management, supply chain and customer analysis tools. These tools will help Rite Aid formulate strategies and put critical resources into place to manage today’s uncertainty while laying the groundwork for future success.
“We are looking forward to strengthening our exclusive partnership with NielsenIQ,” says Nate Newcomer, GVP Category Management Support Service, Rite Aid. “Their advanced technology and comprehensive analytics will provide us with stronger customer insights, enhancing our ability to provide consumers with the products they need to support their overall health and well-being.”
