The Best Secret to Doing Influencer Marketing Right

In case you missed it, 2017 has been labeled the year of Influencer Marketing. You’d be hard pressed to do a quick scroll through Venturebeat or Adweek and not see an article on this topic. Over the past few weeks, in particular, there has been lots of news on Influencer Marketing  INFLUENCER MARKETING REGULATION STRIKES BACK Influencer Marketing hit the headlines last week with the FTC sending warning notices to a large number of influencers and brands.  The main charge? They are not adequately disclosing that these paid endorsements are that…PAID. It gets back to the same old issue of consumers...

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