Author: Jon Kramer

Winning The Battle For Shopper Loyalty

Are we Missing the BIG Picture? In a zeal to chase the siren song of new technology manufacturers and retailers may be missing the bigger picture. The key question is not ‘what is the best technology to use’? The big picture to focus on is “how do we assure shopper loyalty to our stores”? This “mission” is very different if you are selling toothpaste vs. tuxedoes. For FMCG (fast moving consumer goods) retailers, it may be as simple as making the store more intuitive to navigate for busy shoppers with not much time on their hands. I find I’m more comfortable in stores...

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Retail Disruption: Your Customers Are Changing, Are You?

Anybody who hasn’t noticed that the U.S. retail industry is in the midst of the biggest disruption in its history has either pulled a “Rip Van Winkle,” asleep for the past 10 years, or has their head deeply ensconced in the sand. The news from just the last 30 days has merely served to further seal the deal. With Target’s sales down 5.8% in 2016, and the company planning to invest $7B in stores, lower prices and forfeit $1BN in operating profit, their stock took a major hit. At the same time, Kroger’s 52-quarter streak of positive sales ended...

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