Mapping Your Customer Journey: A MarTech Adventure

  Understanding your Customer JOURNEY How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how to convert visitors to your website into paying customers. Just as importantly, it also helps identify what your visitors don’t want. What frustrations are your prospects experiencing while looking for what they need? As we know, the moment a customer becomes frustrated, they start looking for another business that understands their needs better. “The moment a customer becomes frustrated, they look for another business” “Touch Points” to...

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