Physical Moved to Digital, Now Digital Returns the Favor…
The growth of eCommerce – totaling roughly $334BN in 2015 – is the driving force behind...
Read MorePosted by Michael La Kier | Insights & Opinions |
The growth of eCommerce – totaling roughly $334BN in 2015 – is the driving force behind...
Read MorePosted by Michael La Kier | Retail
Despite the reported demise of print media, one holiday constant is the retail catalog. From the 2015 holiday season, here are three key retail learnings.
Read MorePosted by Michael La Kier | Insights & Opinions, Retail
Back to School is a critical time for retail with almost $70MM up for grabs. It’s always fascinating to see how Back to School comes to life for shoppers.
Read MorePosted by Michael La Kier | Insights & Opinions |
To create a brighter digital shopper marketing future we must first understand the shopper and how technology plays a role in their lives, then meticulously envision valuable consumer experiences and how they come to life in the real world.
Read MorePosted by Michael La Kier | Insights & Opinions |
It is not enough to just build a strong brand with consumers. You must engage with shoppers in ways that polish the trademark and lead them to make a purchase. In today’s world of “Always Shopping” how can you best build brands?
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