Know before you go: The Top Sights and Solutions at Groceryshop

Groceryshop is here. For marketers in the retail industry, it’s almost a whole week to break away from the day-to-day to explore disruptive new trends and technologies. Retailers, brands, and others in the industry will hear new tactical insights and best practices related to how consumers shop today.

Besides a great lineup of speakers and panels (see here for our top takes), there’s a showroom of almost 300 solution providers who will showcase cutting-edge technology and new ideas through live demos and presentations by product experts.

Here are some of the most exciting things to see…

The efficacy of personalized content for consumers based on who they are, what they like, and how they shop has been proven. Visit Fetch Rewards at booth #927 to see how they use real-time consumer insights to provide a best-in-class consumer experience and outstanding business results for brands.

Speaking of rewards, did you know that Upside has delivered over $250M in cash back to consumers? Now the free, top-rated mobile app -already live in over 50,000 grocery stores nationwide – is increasing its grocery footprint again. 

Retail Media has exploded in usage, but it’s easy for brands to get lost in the mix. Ideal™ by Design House is unveiling its revolutionary solution to find and reach shoppers on the open web and deliver an improved digital retail customer experience while giving brands more visibility. Visit them at Booth #531 for a demo.

Shopping lists are over 500 years old, and their continued existence – and the move to digital – indicates many purchase decisions are made well before shoppers even enter stores. AdAdapted is a leading shopping list marketing and insights platform. They launched  Shoppable Video Ads last month and have a significant new partnership with Flipp, the award-winning app that helps shoppers plan their grocery trips. Visit them at booth #915 to learn more.

What are shopping lists good for, if not for meal planning? There’s a crazy stat that almost 80% of Americans don’t know what they’re having for dinner by 4 p.m. that same day. To help, Innit is launching new Smart Meal Plan tools that can automatically find ingredients with the best cost, value, quality, and nutritional fit for each shopper. With a few clicks, shoppers can add products or shoppable recipes to a meal plan and check out with a single click. 

Jupiter is the first creator-driven home meals platform. Launching nationwide on September 19th with 60+ creators (including cookbook author and recipe developer Molly Baz!) the platform offers a new way for creators and home cooks to connect while building sustainable revenue models.

Speaking of meals, not everyone has access to food daily. Yet, there’s magic in three meals daily for kids: sustained fuel, focus, and potential. In Spring 2023, No Kid Hungry/Share our Strength is kicking off “Watch What Three Meals Can Do” which will be the focus of a 6-week campaign launching in early March. This 6-week campaign is a massive opportunity for brands.

Measuring and optimizing marketing to shoppers is a crucial goal. Pathformance has launched three exciting new solutions from PathX: a Self Service Measurement Platform, Commerce Connected Media, and D2C Optimizations to make measurement easier to understand. Visit Pathformance to learn more.

Deep North, the intelligent video analytics company, and Dell Technologies are bringing world-class, AI-driven video analytics to retail. Retailers can use existing on-site video cameras to overcome challenges such as erroneous foot traffic data, frequent stockouts, ineffective staffing, and line abandonment. In addition, businesses can gain real-time data on critical in-store metrics such as customer behavior, shopper journey, checkout compliance, and shelf engagement to increase sales, lower costs, and improve the customer experience. Check out their combined technology at booth #135.

Be sure to visit the Expo Floor. Groceryshop will feature 250 companies highlighting their solutions to change how we retail.