Tag: Shopper Marketing
Three Ways to Win With Your Brand At Store Level
Posted by Scott Siegel | Aug 25, 2022 | Retail | 0
The Perceptions, Promise, and Power of Plant-Based
Posted by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
What Shopper Marketing Needs to Do Now
Posted by Michael La Kier | Aug 12, 2021 | Insights & Opinions | 0
Halloween With Shopper Snapshots
Posted by Shopper Matters | Oct 15, 2018 | Insights & Opinions | 0
Back to School With Shopper Snapshots
Posted by Shopper Matters | Aug 15, 2018 | Insights & Opinions | 0
New Research Provides a Glimpse into How Shoppers’ Loyalty Mindset is Evolving
by Michael La Kier | Jul 5, 2023 | In the News | 0
How do new brands win against established ones? They wisely apply The 5 “P’s” of Winning Insurgent Brands.
Read MoreThree Ways to Win With Your Brand At Store Level
by Scott Siegel | Aug 25, 2022 | Retail | 0
Despite fierce competition from other brands, product placement can work to reach consumers, build the brand, and win at the store level.
Read MoreThe Perceptions, Promise, and Power of Plant-Based
by Shopper Matters | Aug 8, 2022 | Insights & Opinions | 0
Despite the growing interest, there is great confusion about plant-based foods, recent research from FMI reveals key findings on the category.
Read MoreYour Easy to Use Dictionary of e-commerce terms A to Z
by Michael La Kier | Oct 12, 2021 | Digital Shopper Marketing, Retail | 0 |
E-COMMERCE IS HARD, BUT IT DOESN’T NEED TO BE E-commerce is complicated. Sometimes you just...
Read MoreWhat Shopper Marketing Needs to Do Now
by Michael La Kier | Aug 12, 2021 | Insights & Opinions | 0
CURIOUS AS TO WHAT SHOPPER MARKETING NEEDS TO DO NOW? The COVID-19 pandemic caused more than a...
Read MoreHalloween With Shopper Snapshots
by Shopper Matters | Oct 15, 2018 | Insights & Opinions | 0
The Spookiest Time of the Year? Halloween means it’s time to get shopping. It’s time...
Read MoreBack to School With Shopper Snapshots
by Shopper Matters | Aug 15, 2018 | Insights & Opinions | 0
The Most Wonderful Time of the Year? Back to School means it’s time to get shopping....
Read MoreCustomer Collaboration: Tomorrow’s Winning Strategy
by Jon Kramer | Jun 11, 2018 | Retail | 0
What Worked Yesterday, Won’t Necessarily Work Tomorrow Positioning, strategy, reach,...
Read MoreDisconnect Between Brand and Shopper Marketing
by David Dolak | Feb 21, 2018 | Insights & Opinions | 0
Above the Line or Below the Line? Before we start talking about the disconnect between brand and...
Read MoreMale Shoppers: Opportunity or Target of Ridicule?
by Michael La Kier | Jan 4, 2018 | Retail | 0
The role, and importance, of Male Shoppers is changing Gender roles and acceptance seem to shift...
Read MoreBrands Doing Good Are Doing Great
by Michael La Kier | Nov 21, 2017 | Insights & Opinions | 0
The Macrotrend of Purpose Driven Brands “Think Beyond Profit: People Now Buy on...
Read MoreShop to eat or eat what you shop?
by Bob Wheatley | Oct 12, 2017 | Insights & Opinions | 0 |
Here’s the runway for grocery e-commerce expansion… A more European-like view of food preferences...
Read More